Property Filter WordPress to Framer Redesign & CMS

Property Filter’s marketing team needed a website redesign that matched the innovation of their app while simplifying content management for a non-tech-savvy audience. Their WordPress setup was clunky, hard to update, and visually disconnected from their evolving brand. With a tight deadline and internal hesitation around simplifying the design, the challenge was to deliver something that felt modern, easy to use, and scalable—without overwhelming users.

I led a clean, strategic redesign in Framer, introducing a warm beige-gray palette with energetic blue accents to balance professionalism with vibrancy. Two CMS collections—one for a resource library and one for over 100 promotional landing pages—streamlined updates for the marketing team. While initially leaning toward complex interactions, the client ultimately embraced a simpler design focused on clarity and accessibility. Despite some content delays, the end result transformed their workflow and left the team feeling aligned, empowered, and excited about their brand’s digital presence.