La Pera ELE Brand Creation, Website Migration & Refresh
Client:
La Pera ELE
Industry:
Education
Package:
Brand, Web and Design Day
Tools:
Canva, Framer, Gumroad
Project details:
La Pera ELE, led by Spanish teacher Ana, needed a soft, professional brand and a digital platform that could evolve alongside her growing business. The project began with a warm, pear-themed identity and a WordPress site to support digital product sales through Gumroad. As her services shifted toward Erasmus students and language exam prep, Ana needed a refreshed homepage and a more sustainable platform to keep costs manageable.
We migrated her website to Framer during a focused VIP Day, cutting annual hosting costs and improving site speed and flexibility. The new homepage streamlined her offer, highlighted her niche, and aligned with her updated brand messaging—while preserving the playful, pastel aesthetic her audience loves. With consistent branding across Instagram, worksheets, and her site, Ana now has a future-proof setup that she proudly recommends and confidently manages.
Challenge:
Ana needed a brand and digital platform that could grow with her business — starting from scratch with a warm, professional identity and a WordPress site for digital product sales, then evolving as her focus shifted toward Erasmus students and language exam prep. Rising hosting costs and platform limitations made her existing setup unsustainable.
Solution:
Designed a soft, pear-themed brand identity: logo, color palette, typography, and visual language Built initial WordPress site integrated with Gumroad for digital product sales Migrated the full site to Framer during a focused VIP Day, cutting annual hosting costs Redesigned homepage to reflect her updated niche and messaging Delivered consistent brand assets across website, Instagram, and teaching materials
Impact:
Live Framer site at laperaele.com — faster, more flexible, lower cost Ana confidently manages the platform independently Consistent brand presence across all touchpoints Ongoing client relationship — Ana actively recommends RARA to her network
A focused, high-impact day of design built around your brand, your needs, and your to-do list.
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