What if I designed my life the way I design everything else?

Spain isn't it anymore. So for 6-8 weeks I'm moving through 13 cities, running paid Design Days along the way, to find where I actually want to live.

I've spent years designing businesses for other people to fit the life they wanted. I never asked myself the same question

— until I realized Spain, after 3 years, isn't where I want to stay. I just don't know yet where. So I'm giving myself 6-8 weeks and 13 cities to actually find out.

My studio keeps running the whole way through. Along the route: Design Days, a handful of live workshops, and a weekly podcast episode on what it takes to build a business around your life… not the other way around.

What travels with me

Workshops along the route,
looking for a couple of sponsors each.

Framer AI

Build and ship sites faster using AI inside Framer. For designers, freelancers, and dev teams.

Design your Freelance Business

Build the business around the life you want — not the other way around. For freelancers and small studios.

Talk for your team

A talk on creative thinking and reinvention for companies who want to bring that energy in-house. Open to shaping this one with you.

Wanna be a part of the adventure?

Starting in Germany, heading southeast through Central Europe and the Balkans. The order past the first few stops flexes around who I'm working with — if you're along the route or know someone I need to connect with, reach out before I book the next leg.

How can we collab?

→ Partner on content

Want to be part of what I'm posting — the weekly podcast, the route, the city content? Let's talk collab.

→ Host a Design Day

Coffee shops, coworkings & universities: give me a desk for the day while I work on a client project, and I'll create content featuring your space.

→ Sponsor the route

A stay, a meal, gear, a backpack, a local tour — whatever you've got. I'll feature it on the podcast and the route map.

Design Days

A podcast about people who designed their lives against the default — the freelancers, founders and creatives who built something that looked nothing like the plan they were handed. A new episode every week, recorded from wherever the route takes me: the city, the Design Day, the person I met, the lesson underneath it.

01 What does it actually take to leave the safe path?

02 How do independent business owners build their business around their life?

03 What does "designing your life" mean once you strip the buzzword away?

hi, my name is

Patricia

hi, my name is

Patricia

about me

I'm a brand and web designer helping independent businesses communicate what makes them different.

I've lived across different countries, built businesses remotely and spent years working with entrepreneurs who want more freedom from the traditional way of working.

Now I'm taking that philosophy on the road.

Designing My Way Across Europe is an experiment in building a business, exploring a continent and creating a life intentionally — all at the same time.

And I'm inviting other people to be part of it.

book a call

Wherever you are on the route, let's talk.

Want to book a Design Day, sponsor a workshop or a stay, invite me to your city or community, or just point me toward someone I should meet? Either way, I'm one train stop away.

Contact me at: patricia@holarara.com or fill out this form: