Hasanah laboratories
Deliverables
Full brand suite
Brand guidelines
Stationery
Pitch deck
Website design
Category
Brand and website
THE GOAL
Redesign the company´s brand to fit the new perspective. Hasanah is a laboratory with 3 branches and the name means protection so they wanted to keep the shield abstract shape but have a different approach that could make it feel more friendly and open.
PROCESS & RESULTS
I focused on rounded shapes and used transparency to join the 3 branches, referencing one of their main values. I decided to use a color palette that would refer to health, cleanliness and trust and used typefaces that would work well both in Arabic and English.
The design is great, thank you.
Mohannad S - Marketing
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